“Companies spend millions trying to differentiate their brand from the others. Yet a quick look at the logos of major corporations reveals that in color as in real estate, it’s all about location, location, location. The result is an ever more frantic competition for the best neighborhood. Here’s a look at the new blue bloods” – Michael Rock, Wired Magazine.
Remember those days of watching scrambled porn and under-buffered online videos? Well, those days are over. But you can still relive them with Kanye West’s new video for “Welcome to Heartbreak”
Can’t get enough of this vid. Wonder how much production went into this (or how little).
You’ve heard right. Music pioneers, Radiohead are at it again. This time they’re not giving away free albums but making music videos without the use of video cameras. Their newest video for “House of Card’s” from the album “In Rainbows” was captured utilizing new multimedia technologies, Geometric Informatics and Velodyne Lidar. Geowhat?! That’s what I was asking myself. Apparently:
The Geometric Informatics scanning system employs structured light to capture detailed 3D images at close proximity, and was used to render the performances of Radiohead’s Thom Yorke, the female lead, and several partygoers. The Velodyne Lidar system uses multiple lasers to capture large environments in 3D, in this case 64 lasers rotating and shooting in a 360 degree radius 900 times per minute, capturing all of the exterior scenes and wide party shots.
Please pick up your jaw at this moment and proceed to scratch head. Yeah, pretty geeky if you ask me but extremely awesome. What does this translate to? A very atmospheric, trippy and dream like animation. Check out the video here:
Radiohead – House of Cards
Click here to watch behind the scenes on how the video was made.
via Pitchfork.
And this is why I hate mainstream media…
